MIXED-USE RESORTS – OPERATION OF TOURIST RESORTS AND HOLIDAY PRODUCTS
If there is one of this firm’s department which has been widely acknowledged and has become recognised for its specialisation it is the tourist complexes and resorts development department, with the introduction of the ‘new holiday products’ which allow the maximisation of resources in existing or newly-designed tourist accommodation resorts. The target of the hospitality and leisure industry is the client or tourist, whose profile is in no way homogeneous. What they all share is a desire to enjoy their holidays even if in combination with their work or simply to “see the world”, but there is a whole range of nationalities, beliefs, ages, tastes and hobbies, with more or less availability to travel and different economic capacity. Holiday tourism is nowadays a global need which a “global industry” must cater for, i.e. supply what is in demand with the highest variety and the best value for money. The introduction and combination of the new holiday products can help achieve such a maximisation of resources which will fulfil the goal of attracting any kind of potential client with the best priced and best quality offers. These days, such a maximisation in itself is the best means to overcome the economic crisis.